April 2026 fashion news had it all: layoffs, awkward CEO moments, a booming second-hand market, luxury groups spending billions to acquire each other (and throwing shade while doing it), and yet another month where half the industry seemed to be chasing a Formula 1 partnership. From Selfridges pay rises to the Estée Lauder-Puig merger, from Chanel topping the Lyst Index to a quick round up of who’s up and who’s down in Q1, here’s everything that mattered. A reference list at the bottom of the page takes you to the articles used to create this April 2026 fashion news recap.
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April 2026 Fashion News Recap: Let’s Start with Human Rights & Workers’ Rights
There’s good news and bad news this month, but let’s begin on a positive note.
Disability Support and Pay Rises
Fashion Network reported on fashion brands that are working on supporting people with disabilities and health conditions (something dear to my heart as I often need to use a walking stick) mentioning post-mastectomy bras by RougeGorge – notably these sell at the same price as their mainline bras, ski prostheses by Salomon x Hopper which were used by six amputee athletes to climb in the French Alps, and the Tommy Adaptive line by Tommy Hilfiger which includes relocated pockets for easy access, flat seams to avoid irritation, one-handed zips, and magnetic buttons.[1]
In other positive news, UK department store Selfridges has announced an increase in its hourly pay for shop floor workers to bring it in line with the London Living Wage. Implemented on April 1st, the rise sees London pay go up to £14.80, and £13.45 in the rest of the UK.[2]
Potential Pay Cuts and Round 2 of Layoffs
Shop workers at Inditex have raised concerns about a new proposed labour agreement that they claim would cut pay and benefits in Spain. The agreement is an initiative to standardize working conditions across the country, but companies don’t need to be tied to its conditions, according to a spokesperson for the agreement, meaning that Inditex can still offer better pay and benefits than the minimum set by the new agreement.[3]
Nike continues its “Win Now” turnaround strategy with job losses: around 1,400 people will be laid off, mainly in the technology sector in North America, Asia, and Europe. A company spokesperson said that these represented less than 2% of the company’s total worldwide head count. This is the company’s second round of layoffs this year – 775 people were let go in January, mainly in U.S.-based distribution centres due to increased use of automation.[4]
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People and Positions
Nike’s push for a revival extends beyond layoffs. As key figures move on to new roles, the question is whether they can outrun the baggage of the Donahoe era.
Nike’s Loss Becomes lululemon’s Concern
A key figure who has departed Nike is Heidi O’Neill; she had originally joined the company in 1998.[5] Lululemon announced O’Neill as their new CEO on April 22nd, describing her as having “helped grow the company from a $9+ billion business into a $45+ billion global leader.”[6] According to an insider source via Fashion Network, a non-compete clause with Nike means she won’t start until September… and was unable to attend the meeting announcing her appointment. Some investors have expressed skepticism, particularly given O’Neill’s ties to former Nike CEO John Donahoe: she was promoted to president of consumer and marketplace shortly after his hiring.[7]
So why is the Donahoe association a concern? Hired in early 2020, Donahoe pushed Nike toward direct-to-consumer sales, severing ties with wholesale partners including Dillard’s and Urban Outfitters, while reducing stock sold to Macy’s and Foot Locker. The cost of underestimating those partnerships became clear when he stepped down in 2024.[8]
Stefano Gabbana Exits Dolce&Gabbana… No, Not Like THAT!
The announcement came out that Stefano Gabbana was leaving Dolce&Gabbana, however this was quickly clarified to specify that he stepped down as chair, after a resignation that had been effective January 1st.[9]
Mark Thomas Exits Carven… Yes, Like THAT.
Carven sees the departure of design director Mark Thomas,[10] with no replacement announced as yet, though there are rumours that Saint Laurent designer Kai Raffael Nesselrath is a likely candidate.[11]
Obituary
The fashion industry lost three notable figures this month, including Adriano Goldschmeid, an Italian denim pioneer who died on April 5th at the age of 82. In 1981 he founded the Genius Group which birthed brands including Diesel and Replay. In 2000, he founded AG Jeans. He brought new denim treatments and innovations to Italian mills producing denim, and promoted the use of Tencel to produce stretch denim.[12]
Another textiles innovator, Vuokko Nurmesniemi, passed away on April 19th at the age of 96. She worked for Marimekko, bringing colour to Finland after World War II, and designing the famous striped “Jokapoika” shirt. Nurmesniemi also founded her own label Vuokko in the late 1950s.[13]
The co-founder of London department store Browns, Joan Burstein, passed away at 100 on April 17th. Opened in 1970, Browns became known as the go-to store for those looking to get the latest fashion from both established and upcoming designers: Burstein would attend graduate shows to find new talent, and travelled to Europe and Japan in search of labels to stock, from Alexander McQueen to Missoni to Issey Miyake.[14]
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Ups, Downs, Mergers and… Shade?
Browns isn’t the only department store to talk about. Saks and Nordstrom have both been in the news recently about their precarious financial situations. And following last month’s Estée Lauder/Puig merger news, there are new developments on that, along with other mergers/acquisitions, and even some shade thrown into the mix. Let’s get into it.
Department Stores: a Fight for Survival, a Customer Reshuffle
Saks Global announced that it had secured $500 million in exit financing, expecting to emerge from Chapter 11 this summer. The press release also shared further positive news for Saks including a 6% increase in customer spend per visit, and an 11% increase in online conversion.[15] The Saks turnaround includes selling off assets, including the recently-agreed sale of its Gulfstream Jet to Jones Aviations LLC for $6 million.[16] The private jet was used by Saks executives for business and personal travel. Profiting from Saks’ store closures and bankruptcy filing are competitors including Nordstrom, which announced that its sales have returned to pre-pandemic levels for the first time.[17]
Time For the Lyst!
Now that the numbers are in, it’s time for one of the most anticipated lists in fashion: The Q1 Lyst Index. Matthieu Blazy has shot Chanel right into the top spot from out of nowhere; and Jonathan Anderson has brought Dior newly into the list too, in third place. In second is Saint Laurent, down from its top position in the 2025 Q4 list.
Rounding out the Top 10 are: Miu Miu, Gucci (gaining four places despite or due to a very mixed reaction to Demna Gvasalia’s collection), Ralph Lauren, Prada, Coach, Burberry, and Cos. The top 5 hottest products are a stand-up collar jacket by Saint Laurent, court shoes by Chanel, a Chinese-style track top by adidas, ballet flats by Celine, and a draped gown by Vivienne Westwood. Other notable mentions are oversized sunglasses by Saint Laurent (#7), and a classic Kangol flat cap at #10.[18]
M&A With a Side of Shade
As L’Oréal completes its acquisition of Kering Beauté – including the House of Creed and a fifty-year exclusive licence for fragrance and beauty products under the Bottega Veneta and Balenciaga brands[19] – a question was raised: What about Gucci? Although Gucci is a Kering brand, its beauty license is held by Coty; any transfer or purchase of this license will need to wait until the expiration of said (fifty-year) license. A shareholder asked if L’Oréal plans to buy Coty – this would after all be an immediate solution to the problem – but chairman Jean-Paul Agnon dismissed the concept and any business comparisons entirely, saying, “Let’s just say that I think there simply isn’t a model at Coty, and therefore there’s nothing to say about it.”[20]
“Let’s just say that I think there simply isn’t a model at Coty, and therefore there’s nothing to say about it.”
— L’Oréal Chairman Jean-Paul Agnon[20]
The Gucci and Kering Revival That Isn’t
Let’s not move on from Kering just yet. The conglomerate bought an (undisclosed) minority stake in Chinese group ICCF (Icicle Carven China France).[21] This will undoubtedly give the French group better access to the Chinese market, which is likely a good strategy right now as sales at Gucci are still not going so well: revenue at the brand fell 8% in Q1 vs the same quarter last year.[22] Kering’s CEO Luca de Meo presented a plan for the brand up to 2030 – aptly titled Rinascimento Gucci – speaking to financial analysts and journalists. In his speech, de Meo noted the importance of desirability, recognition of house codes like the Double G and Horsebit, and an evolution of the brand’s heritage. Jewellery was noted as an untapped source of sales, with Gucci’s percentage of sales from jewellery below that of its peers, while the brand intends to offer a more focused line of leather goods. Whether this will work remains to be seen, but the revival is crucial: sales at Gucci have dropped from €10 billion ($12 billion / £9 billion) in 2023 to €6 billion ($7 billion / £5 billion) in 2025.[23]
Potential, Both Hidden and Upfront
As mentioned last month, Estée Lauder and Puig have continued talks of a merger, with Estée Lauder hiring JPMorgan Chase & Co. for coming up with the €5 billion ($6 billion / £4 billion) funding required.[24] The transaction is expected to be mostly cash, with Estée Lauder expected to bid €18-19 ($21.11 – $22.28 / £15.55 – £16.41) for each share of Puig.[25] Listed in Madrid, Puig has a market value of €9.8 billion ($11 billion / £8.5 billion) while Estée Lauder, listed on the New York stock exchange, has a market value of about $27 billion (€23 billion / £20 billion). Shares in the former have risen since talks began, while those in the American group have fallen.[26] The merger would create a group that would be a serious competitor to global beauty leader L’Oréal, which just completed a purchase of Kering Beauté on March 31st 2026 for an even bigger footprint.[19]
And a new beauty conglomerate may be hidden in plain sight as Unilever looks to focus on its beauty, well-being, and personal care brands following sales growth in these divisions[27] and the divestiture of its food division, having sold this (including brands Hellmann’s, Knorr, and Marmite) to McCormick in a deal announced one month ago valued at $44.8 billion (€38.2 billion / £33.0 billion) which is expected to close in mid-2027.[28] Unilever’s beauty brands include Dove, TRESemmé, Dermalogica, and Vaseline.[29]
The Numbers are In
And a quick roundup of figures now that Q1 is over. LVMH[30] and Kering both had a bad start to the year[31], along with Giorgio Armani, whose CEO hasn’t yet met any potential buyers, to begin the sale of a stake in the company to groups including L’Oréal, LVMH, or EssilorLuxxotica, as laid out in founder Armani’s will.[32]
“We have not started meetings with the three potential buyers, and there are no tensions among the family members.”
— Armani group CEO Giuseppe Marsocci[32]
L’Oréal,[33] Puig,[34] Prada Group[35] and Zegna Group[36] all had a positive start to the year, along with Brunello Cucinelli,[37] Moncler,[38] and Hermès[39] though sales did not meet forecasts at the latter.
Ripple Effects
The Iran War is having effects in the beauty supply chain as manufacturers contend with both depleted and delayed shipments of raw materials including containers and the plastic used to make them. Higher logistics costs are also a factor as brands and manufacturers weigh out other options including road or air shipping rather than sea, to bypass the Strait of Hormuz entirely.[40]
As already seen in recent crises with similar supply chain effects (Brexit, Covid-19) these extra costs unfortunately and inevitably end up being passed on to consumers.
What is going well right now is second hand fashion. Resale platform Vestiaire Collective has announced, via CFO Bernard Osta, that it has now been profitable for a few months[41] – evidently customers are turning to the second-hand market either to make money or save money, possibly both.
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Sustainable Fashion Making Gains
The second-hand market, including Vestiaire Collective, is seeing a boost right now. Whether it’s driven by nostalgia, the economic need to thrift, or simply the pleasure of spending hours sifting through items to find a piece of treasure, it looks like second-hand as a form of sustainable fashion is gaining in popularity.
A Proven Business Model?
Vinted reported a 38% gain in revenue in 2025 vs 2024 as it added new categories including electronics and homeware, and launched in three new countries.[42] ThredUp’s annual Resale Report predicts that the second-hand market will reach $393 billion (€336 billion / £289 billion) by 2030, meaning a growth rate twice as fast as the overall apparel market.[43]
TV Tie-in and Lifetime Extension
For even more visibility to the sustainable fashion model, Depop is collaborating with Euphoria to curate edits inspired by the TV show’s characters.[44]
And in an initiative to prevent customers from throwing away their purchase, Salomon are teaming up with United Repair Centre to offer a repair service that extends product lifetime. The service is available in select European countries – including France and the UK – for now, with more locations to be added in the summer.[45]
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Speaking of Collaborations…
Fashion’s Formula 1 obsession is far from over, while other sports tie-ins are happening, including across key events in tennis and football.
From the Miami Grand Prix…
This weekend sees Formula 1 go to Miami, with brand partnerships a-plenty including a Tommy Hilfiger x Cadillac Formula 1 Team capsule collection of fanwear.[46] Other brands are making deeper connections too: Lacoste have brought on F1 driver Pierre Gasly as a brand ambassador,[47] while L’Oréal just did the same with fellow driver Charles Leclerc.[48] Brioni and BWT Alpine Formula 1 Team announced a partnership which will see the menswear label create made-to-measure pieces for the management team to wear to key events.[49]
…to the Australian Open and the World Cup
Hugo Boss will be the Official Lifestyle Outfitter of the Australian Open as of 2027. The brand introduced a number of fibre innovations at this year’s tournament in January with its brand ambassadors from the sport, Taylor Fritz and Matteo Berrettini.[50]
In football news, Uruguayan designer Gabriela Hearst is designing the Uruguay World Cup made-to-measure uniforms for the country’s fifteenth tournament appearance. The uniforms will incorporate the use of local Merino wool.[51]
Less luxe, more kitsch: Crocs and Umbro are collaborating to produce football boot-inspired clogs, including models featuring a fold-over tongue. The shoes will launch on May 8th.[52]
More Mass Market x Luxury Link-ups
April also saw a number of mass market x luxury brand link-ups, although none of them generated as much noise as Zara x John Galliano last month. Gap, which already has Zac Posen in charge of design, announced a multi-season partnership with Victoria Beckham starting with Spring 2026.[53] Uniqlo has launched a capsule collection with Danish label Cecilie Bahnsen,[54] while Mango is creating a capsule collection for Spring 2026 with Eckhaus Latta, available from June 4th.[55]
A Few More Collaborations, Some More Welcome Than Others
Dolce&Gabbana are collaborating with both Ray-Ban[56] and FarFetch,[57] Saul Nash is collaborating with lululemon and the Royal Ballet[58] (separately, mind) and Burberry has introduced swimwear with Hunza G.[59] Prada is seeking to mend relationships and customer opinion by creating ‘Made in India’ Kolhapuri sandals – this time they are made by artisans from the states of Maharashtra and Karnataka – following backlash after the style was featured on the runway without any mention of their origin.[60] Also attracting criticism is Stella McCartney’s H&M collaboration, which has drawn accusations of greenwashing. Critics have pointed to the values-clash with the fast fashion business model, particularly given that McCartney has built her own brand on the tenets of sustainable fashion and environmental responsibility.[61]
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Bags, Business Plans, Brand Ambassadors
Fashion news this month saw new marketing campaigns being launched – including bags from Stella McCartney and McQueen – along with business plans from celebrity brands, and even more (non-F1 this time) brand ambassadors.
Bags in Focus
Gucci is not the only brand putting a focus on its bags this month. Stella McCartney has launched a campaign starring Renée Rapp to promote her Falabella handbag, initially launched in 2009.[62] Another bag seeing a comeback campaign this month is McQueen’s Manta bag, originally from the Plato’s Atlantis collection in 2010 and designed by McQueen himself. The photos, shot by Tim Walker, show the bag modelled underwater by Vivien Solari. This revival sees both a clutch style like the 2010 original, a version with shoulder straps, and a maxi style.[63]
Lacoste Logo Refresh
Lacoste has launched a logo refresh which sees its typography move from a sans-serif into a serif font, with the Crocodile’s red tongue becoming more visible. René Lacoste’s handwritten script is also being introduced, along with motifs inspired by the brand’s associations: tennis, golf, and the crocodile. These illustrations will see various uses, notably in packaging.
The colour palette has also had a reworking, with more of an emphasis placed on the brand’s classic colours of green, clay, and farine, the off-white used in René Lacoste’s first blazer.
The rebrand was developed in collaboration with Commission Studio, and will be rolled out in the coming months.[64]
New logo on store signage | Image courtesy of Lacoste
New packaging using tennis ball motif in clay and farine | Image courtesy of Lacoste
History of the Lacoste logo | Image courtesy of 1000 Logos[65]
(Celebrity) Beauty Business Plans
Bella Hadid’s fragrance brand Orebella launched body and hair perfume mists this month,[66] while Hailey Beiber’s Rhode expanded its global presence thanks to Sephora: the beauty store will bring Rhode to stores in Europe as of September.[67] A limited edition collaboration with Justin Beiber was launched to coincide with his Coachella performance; five pimple patches including mushroom and daisy shapes inspired by the music festival were released.[68]
Campaign Faces
3.Paradis launched their Spring 2026 campaign with Jean-Charles de Castelbajac in a film directed by Baptiste Maureau. Wearing pieces featuring the brand’s dove motif, Castelbajac uses that same motif to promote peace and freedom.[69] And Chanel’s best-selling fragrance Bleu de Chanel has a new ambassador: Jacob Elordi. Elordi notably wore a Chanel tweed jacket while promoting Wuthering Heights, and appeared with Margot Robbie in a Chanel N°5 campaign in 2024, so it won’t be his first time working alongside the brand.[70]
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Shows
Is it already Matthieu Blazy’s fifth show for Chanel? The Resort 2027 runway collection was presented in Biarritz – where Gabrielle Chanel opened her first couture house in 1915 – and featured plenty of seaside inspiration, including shimmering turquoise paillettes and seahorse earrings.[71]
Location, Location, Location
Other brands are also heading to new locations. Dior will host their Resort 2027 show in Los Angeles at the Los Angeles County Museum of Art. This will be Jonathan Anderson’s first Resort collection for the house.[72] Fendi’s Fall 2026 couture collection – Maria Grazia Chiuri’s debut haute couture collection at Fendi – will be presented in Rome on July 9th.[73] And Max Mara will head to Shanghai to present their Resort 2027 collection, showing at the Long Museum in the West Bund district.[74]
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Awards and Education
A few more announcements to round out this April 2026 fashion news recap, including the prestigious LVMH Prize.
The Final Nine
The LVMH Prize is down to its final nine following a semi-final that had selected twenty designers from over 2,400 candidates. These designers will present their collections to the Prize Jury at the final, which will be held on September 4th at the Fondation Louis Vuitton. The finalists are:
- Colleen Allen by Colleen Allen (U.S., womenswear)
- De Pino by Gabriel Figueiredo (France, womenswear)
- Institution by Galib Gassanoff (Georgia, womenswear, menswear, genderless)
- Julie Kegels by Julie Kegels (Belgium, womenswear)
- LII by Zane Li (China, womenswear and menswear)
- Petra Fagerström by Petra Fagerström (Sweden, womenswear)
- Ponte by Harry Pontefract (UK, womenswear and menswear)
- THEVXLLEY by Daniel del Valle Fernandez (Spain, genderless)
- Yoshita 1967 by Anil Padia (Kenya, womenswear)
Along with the LVMH Prize itself, two other awards will be presented: the Karl Lagerfeld Prize and the Savoir-Faire Prize. On the jury this year are notable designers including Jonathan Anderson, Sarah Burton, Nicolas Ghesquière and Phoebe Philo, along with other LVMH figures Delphine Arnault, Pietro Beccari, Jean-Paul Clavarie, and Sidney Toledano.[75]
BFC Strategy and Scholarships
The British Fashion Council (BFC) has unveiled its new BFC 2030 strategy. Titled Access, Creativity, Growth, the strategy aims to shift the BFC’s role from promotion to support for the designers, businesses and other stakeholders that drive British fashion. The strategy will revolve around four specific initiatives: the BFC Fashion Assembly aims to champion arts education and help graduates find their way into the fashion workforce; the BFC Fashion House will provide studio space and other related infrastructure; the BFC Mini MBA will provide business, technology and sustainability expertise; while BFC International will broaden British designers’ and brands’ access to the world through fundraising, partnerships and exports.[76] One early initiative under the new strategy is a scholarship with Barbour to provide funding and mentoring to MA or BA students to support both their education and early fashion career.[77]
The Final Four
And the BFC (in collaboration with GQ) has its own prize to award a cash grant to an upcoming designer, though the competition is solely for British businesses. The finalists were announced this month:
- Clothsurgeon by Rav Matharu
- DERRICK by Luke Derrick
- HARRI by Harikrishnan Keezhathil Surendran Pillai
- Labrum London by Foday Dumbuya
On the judging panel are figures including BFC Chief Executive Laura Weir, British GQ Senior Style Editor Murray Clark, and Harrods Director of Buying Simon Longland. Previous winners include Christopher Shannon (2014), Craig Green (2016), and Bianca Saunders (2024).[78]
Here’s One You Can Take Part In!
If you’d like to take part in a fashion competition yourself, digital garment company CLO have launched a 3D design challenge with Vivienne Weswood. “CUT, SLASH & CORSET” will accept submissions until June 11th, with winners announced on June 25th.[79] Visit the contest page here if you’d like to take part.
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April 2026 Fashion News Recap: References
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[20] Reuters. (April 24, 2026). “L’Oreal chairman says Coty lacks business model.” Reuters. [Link]
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[22] Bloomberg. (April 14, 2026). “Gucci Sales Slide as Revival Slow to Take Shape.” Business of Fashion. [Link]
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[26] Bloomberg. (April 2, 2026). “Estée Lauder, Puig advance talks to combine in mostly stock deal.” Fashion Network. [Link]
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[28] SFT Editorial. (April 2, 2026). “The $44.8 Billion Flavor Deal: What Unilever’s Exit from Food Tells Us About Where the Industry is Going.” Saudi Foodtech. [Link]
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[32] Reuters. (April 29, 2026). “Armani 2025 revenue fell 2.8%, CEO hasn’t met potential buyers.” Reuters. [Link]
[33] L’Oréal Groupe. (April 22, 2026). “First quarter 2026 sales.” [Press release]. [Link]
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[35] Prada S.p.A. (April 30, 2026). “Prada Group: Positive start to the year with net revenues at +14% and organic growth.” [Press release]. [Link]
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[38] Moncler S.p.A. (April 21, 2026). “Q1 Group revenues at 881 million Euros, up 12% cFX, driven by double-digit growth at both Moncler (+12%) and Stone Island (+11%).” [Press release]. [Link]
[39] Hermès International S.C.A. (April 15, 2026). “Robust sales growth in a complex geopolitical context.” [Press release]. [Link]
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[42] Reid, H. (April 9, 2026). “Second-hand fashion platform Vinted reports 38% jump in revenue.” Reuters. [Link]
[43] Reinhart, J. (March 25, 2026). “2026 Resale Report.” ThredUp. [Link]
[44] Depop. (April 12, 2026). “Depop Partners with HBO Max to Bring Euphoria Season 3 Style to Life Through Exclusive In-App Edits and Global IRL Activations.” [Press release]. [Link]
[45] Mira, N. (April 24, 2026) “Salomon to launch product repair service with United Repair Centre in France and across UK and Europe.” Fashion Network. [Link]
[46] PVH. (April 22, 2026). “Tommy Hilfiger and Cadillac Formula 1® Team Unveil a Miami-Inspired Fanwear Capsule.” [Press release]. [Link]
[47] Lacoste. (April 3, 2026). “Pierre Gasly joins Lacoste as Ambassador.” [Press release]. [Link]
[48] Hancock, L. (April 28, 2026). “Charles Leclerc named L’Oréal Paris Global Ambassador.” Cosmetics Business. [Link]
[49] Onate, A. (April 28, 2026). “Brioni Partners With Alpine F1 for Luxury Team Apparel Collection.” WWD. [Link]
[50] Hugo Boss. (April 13, 2026). “Grand-Slam-Style: Boss scores major partnership as official lifestyle outfitter of the Australian Open.” [Press release]. [Link]
[51] Gabriela Hearst. (April, 2026). “Gabriela Hearst Designs the Official Tailored Uniforms for Uruguay’s National Football Team for the 2026 World Cup.” [Press release]. [Link]
[52] Caraan, S. (April 29, 2026). “The Umbro x Crocs Collection Puts a Quilted Spin on Pitch Heritage.” Hypebeast. [Link]
[53] Gap Inc. (April 20, 2026). “Gap and Victoria Beckham Announce Multi-Season Collaboration Rooted in Timeless Design.” [Press release]. [Link]
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
