Kering Beauté Acquires Luxury Fragrance House Creed
News & Informative Perfume

Kering Beauté Acquires Luxury Fragrance House Creed


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Calling the acquisition a strategic one, Kering Beauté will be able to leverage Creed’s global distribution network for its other fragrance franchises while further developing the historic perfume brand’s feminine fragance portfolio, body and home categories. The high-end luxury fragrance segment has seen double-digit growth and high profitability, making this acquisition all the more important.


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Creed Logo

Established in 1760 by James Henry Creed as a tailoring house that served the royal families of Europe, Creed is now led by Olivier Creed and his son Erwin seven generations later. Using materials sourced from all over the world, Creed manufactures many of its own essences using a traditional, labour intensive technique that includes hand maceration of raw ingredients.

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