Who am I?

I’m Ally and I’ve worked in fashion for 15 years now across many different fields: retail, styling, trend forecasting, merchandising, and e-commerce. I hold a Post Graduate degree from London College of Fashion and I’ve worked with brands such as Vivienne Westwood, adidas, Geox Shoes, and de Bijenkorf. I’ve had the opportunity to travel to London and Paris Fashion Week both to attend shows and work backstage; spend 18-hour days on film sets, and also spend hours working with data to select e-commerce products for next season’s buy.

I’ve got quite a few opinions (which you shouldn’t really take too seriously) that I’ve decided to share here, and I’m also hoping to let you know about some of the designers I’m really into. Some of my current favourite designers are Chopova Lowena, Dominnico, Dion Lee, and Charles Jeffrey Loverboy, but I’ll always have a soft spot for Vivienne Westwood, especially after working there and speaking with her (RIP Vivienne).

Other than fashion, I’m into perfume, make up, and music.