Hi, thanks for visiting The Fashion Fold. My name is Alison, and I started this website in 2023, after starting up on Instagram in 2019. (If you follow me on Instagram you’ve definitely also seen my cat Pedro, who features in my stories regularly.)

I have over 15 years of experience working in fashion across a broad range of disciplines, including trend forecasting (womenswear, menswear, and accessories), styling, buying & merchandising, e-commerce, and marketing.

I am a graduate of the London College of Fashion, with a Postgraduate Certificate in Fashion Buying & Merchandising, and have worked at brands including Karen Millen and Vivienne Westwood.

Currently I work on The Fashion Fold, and am also employed at a multi-brand company where I work on e-commerce and marketing covering over 40 brands, including leading sportswear and fashion names such as Adidas, Converse, Fila, Ugg, and Bata.

I regularly travel to attend major fashion events including London Fashion Week and Berlin Fashion Week, and have also worked backstage at Paris Fashion Week.