Last updated: 1st July 2026

This Cookie Policy explains how The Fashion Fold (“we”, “us”, “our”) uses cookies and similar technologies on https://www.thefashionfold.com (“the Site”).

By using the Site, you consent to the use of cookies as described in this policy unless you withdraw consent via our cookie banner.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work, improve functionality, and provide analytical, advertising, and marketing insights.

Cookies may be:

• First-party cookies — set by our website
• Third-party cookies — set by external services (e.g., Google Analytics, Google AdSense, affiliate tracking)

2. Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They enable core features such as page navigation, security, and accessibility. Without these cookies, the Site may not function properly.

B. Analytics Cookies

We use Google Analytics to understand how visitors interact with the Site. These cookies collect information such as:

• Pages visited
• Browser type and device
• Time spent on pages
• Referring websites

Analytics cookies help us improve website performance and are used only with your consent.

C. Advertising Cookies (Google AdSense)

We use Google AdSense to display advertisements on the Site. Google AdSense uses cookies to:

• Serve ads relevant to your interests based on your browsing history
• Limit how many times you see the same ad
• Measure the effectiveness of advertising campaigns
• Prevent fraudulent clicks

Google may use data from these cookies to personalise ads across websites that use Google advertising services. You can opt out of personalised advertising at Google Ads Settings.

Advertising cookies are only activated with your consent (GDPR requirement).

D. Affiliate Tracking Cookies

We participate in affiliate marketing programmes. If you click an affiliate link, cookies may be used to track:

• Which retailer link was clicked
• Whether a purchase was made
• Attribution of commissions to The Fashion Fold

These cookies do not raise the price you pay for any product.

E. Functional Cookies

These cookies enable certain features such as:

• Loading embedded content (e.g., YouTube videos, Instagram posts)
• Social sharing tools
• Saving user preferences

F. Preference Cookies

These cookies remember your settings such as:

• Cookie consent preferences
• Display preferences
• Language options

3. Third-Party Cookies

The following third parties may set cookies when you use the Site:

4. Managing Cookie Preferences

You can manage your cookie preferences at any time by clicking the “Privacy & Cookie Policy” tab on our site – it is a floating blue button on the bottom left of your screen.

You may:

• Accept or reject non-essential cookies
• Withdraw consent at any time
• Update your preferences

To opt out of Google advertising cookies specifically:

• Visit Google Ads Settings
• Visit the Network Advertising Initiative opt-out page
• Visit Your Online Choices (EU users)

You can also disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

For more information about cookies generally: https://www.allaboutcookies.org

5. Changes to This Cookie Policy

We may update this Cookie Policy periodically. Your continued use of the Site after any changes are posted signifies your acceptance of the updated policy.

6. Contact Us

For questions about this Cookie Policy: [email protected]