Privacy Policy

Last updated: 1st July 2026

The Fashion Fold (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR) and applicable US privacy laws.

By using https://www.thefashionfold.com (“the Site”), you agree to the terms of this Privacy Policy.

1. Data Controller

The data controller responsible for your personal data is: The Fashion Fold Alison Coates Malta Contact: [email protected]

2. What Data We Collect

A. Data You Provide Directly

  • Email address when subscribing to our newsletter
  • Any message you send via contact forms

B. Automatically Collected Data

When you visit the Site, we automatically collect certain information including:

  • IP address (anonymized where possible)
  • Browser type and version
  • Device type
  • Referring website/li>
  • Pages viewed and time spent
  • Date and time of visit

C. Cookies and Tracking Technologies

We use cookies for essential website functionality, analytics, advertising, affiliate tracking, and user preferences. Please see our Cookie Policy for full details.

3. Legal Bases for Processing (GDPR)

We process your personal data under the following legal bases:

  • Consent – for email marketing, analytics cookies, advertising cookies, and affiliate tracking cookies
  • Legitimate interests – for site security, fraud prevention, and analytics where permitted
  • Performance of a contract – when you sign up for email updates
  • Compliance with legal obligations – for record-keeping or responding to lawful requests

4. How We Use Your Data

We use collected data to:

  • Operate and improve our website
  • Analyse site traffic and user behaviour
  • Serve relevant advertisements through Google AdSense
  • Provide email updates if you subscribe
  • Attribute affiliate sales
  • Respond to your messages or comments
  • Prevent spam and maintain security

We do not sell your personal information.

5. Advertising – Google AdSense

The Fashion Fold displays advertisements served by Google AdSense.

  • Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to this site and other sites across the internet
  • Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the internet
  • You may opt out of personalised advertising by visiting Google Ads Settings
  • You may also opt out via the Network Advertising Initiative opt-out page
  • Advertising cookies are only activated with your consent (GDPR requirement)

For more information on how Google uses data from sites that use its services, visit: https://policies.google.com/technologies/partner-sites

6. Affiliate Marketing Disclosure

The Fashion Fold participates in affiliate marketing programmes.

  • Some links to retailers are affiliate links
  • If you click a link and make a purchase, we may earn a small commission at no additional cost to you
  • Affiliate cookies only activate with your consent (GDPR requirement)
  • Affiliate partnerships do not influence our editorial content or opinions

7. Embedded Content from Other Websites

Articles on the Site may include embedded content (e.g., images, videos, Instagram posts, YouTube videos). Embedded content behaves exactly as if you visited the other website directly. These third-party sites may collect data, use cookies, or track your interaction with that content.

8. Third-Party Service Providers

We use the third-party service providers; each provider processes data in accordance with its own privacy policy.

9. International Data Transfers (GDPR)

The Fashion Fold is operated from Malta (EU) but hosted on servers located in the United States. As a result, personal data collected through the Site is transferred to and processed in the United States. Additionally, we use US-based processors including Google and Mailchimp. These international transfers occur under:

  • Standard Contractual Clauses (SCCs)
  • Other GDPR-approved safeguards

By using the Site, you acknowledge that your data may be transferred to, stored, and processed in the United States, which may have different data protection laws than your country of residence.

10. How Long We Keep Your Data

We retain personal data only as long as necessary:

  • Email addresses: until you unsubscribe
  • Analytics data: per Google’s retention settings

11. Your Rights Under GDPR

As an EU resident, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Delete your data (“right to be forgotten”)
  • Restrict processing
  • Object to processing (including analytics, advertising, and profiling)
  • Withdraw consent at any time
  • Request data portability

To exercise these rights, contact: [email protected]

If you believe your data has been mishandled, you may file a complaint with your national Data Protection Authority. In Malta, this is the Office of the Information and Data Protection Commissioner.

12. Rights for California Residents (CCPA/CPRA)

If you are a California resident, you may have additional rights including:

  • Right to request disclosure of personal information collected
  • Right to request deletion of personal information
  • Right to opt out of the sale or sharing of personal information
  • Right not to be discriminated against for exercising these rights

We do not sell personal information. California users may contact us at [email protected] for CCPA requests.

13. Children’s Privacy

The Fashion Fold is intended for audiences aged 18 and over. The Site contains editorial fashion photography which may include partial nudity in a professional press and artistic context, consistent with standard fashion industry photography.

We do not knowingly collect personal data from anyone under the age of 18. If you are under 18, please discontinue use of the Site immediately.

If you believe a minor has provided us with personal data, please contact us at [email protected] and we will take steps to delete that information promptly.

14. Security

We take reasonable technical and organisational measures to protect your data against unauthorised access, alteration, or loss.

15. Business Transfers

If The Fashion Fold is acquired or undergoes a business transition, your personal data may be transferred to the successor under this same Privacy Policy.

16. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site indicates your acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or your personal data rights, contact: [email protected]