For the Oude Waag Spring 2025 collection, titled The Paramount Soul and shown earlier this month at Shanghai Fashion Week, Jingwei Yin took inspiration from attending a religious funeral and the sense of spirituality surrounding it. With a procession of models in sombre colours – black, grey, dark mauve and oxblood – the Spring 2025 collection plays with different fabric weights, fluid draping, and modern construction.
A graduate of Central Saint Martins and the Royal College of Art, Jingwei Yin founded Oude Waag in 2017. Based in Shanghai, the brand derives its name from the 17th-century weigh house in Amsterdam which was used for weighing goods to establish their value – “Oude” meaning old, “Waag” meaning weight.
Jingwei Yin describes Oude Waag as “like keeping a diary”, based on the human experience and punctuated by moments of emotion and intimacy.
Collection
- Brand: Oude Waag
- Season: Spring 2025
- By: Jingwei Yin
- Collection Title: The Paramount Soul
- Type: Womenswear
- Event: Shanghai Fashion Week
- Date: October 14, 2024
Media
- Photo Credit: The Shoot @Labelhood | Courtesy of Oude Waag
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
