Pre-Fall 2024 marked Pharrell Williams’ second Louis Vuitton Menswear show, this one apparently no less of a spectable than his first show for LVMH with the location choice being Hong Kong’s Avenue of the Stars where models walked a 400m runway with a drone light show attempting to steal their thunder. The Louis Vuitton set-up was that of a Hawaiian beach complete with palm trees and ukeleles, artificial waves on screens, and real sand on the runway. The inspiration of the collection was also beachy – sailor hats, palm tree and seascape prints, and large hibiscus-style florals.
Although I thought it was much better than Pharrell’s first Louis Vuitton collection, some of it (the dungarees and varsity styles for example) felt out of place. Also maybe it’s the glasses and the berets but I immediately thought of Balmain‘s AW2019 Menswear collection by Olivier Rousteing.
In the spirit of Monday’s BFC Fashion Awards, here are my Top & Bottom 5 Looks, Best & Worst Accessories, and Best & Worst Prints from the collection.