Felix Bendish presented his AW2023 collection, Cerebral Morphism, during the “Future Collective” show at Fashion Scout, London Fashion Week last February 2023. Models wore jewelled headbands decorated with butterflies, the main motif of the show. This butterfly theme was repeated on the shoulders of dresses made of digitally printed fabric, and also in crystals and beads embroidered to bodices.
Felix Bendish as a brand is based in Mumbai India, and was set up in 2022. Felix knew his heart was in fashion, so although he had already completed a degree in commerce, he decided to pursue a 3-year degree in fashion. Coming from a creative background, it made sense to him, and he then turned his love of embroidery into designing and making clothes and accessories for his namesake label.
To create his collections, he first starts with an embroidered motif – this is used in other ways throughout the rest of the designs, creating all kinds of illusions. Felix sources fabrics from all over India and works with Indian artisans, dyers and weavers – he also finds these to be a source of inspiration.
The collection presented at Fashion Scout was titled Cerebral Morphism. Vivid colours from brain heat maps were used to create the colours of the butterfly wings on Felix’s mood board. This butterfly was then hand embroidered in beads and crystals, and also used in prints on fabrics. Matching brooches were created and gifted to the audience.
Fabrics used were silk twills and cotton poplin, along with lots of surface ornamentation from waste materials and fabrics. Felix repurposed textiles that he’d had for five years, pleating them and reusing them in this collection.
In the collection itself, the fabrics flowed beautifully, which really complemented the digital prints. The beads and crystals in the headbands and clothes shone really brightly, but my favourite piece was actually the bright red loop-stitch scarf – I’m always drawn to knitwear.
Felix tells me he actually wanted to show some menswear too, and for SS2024 he is planning to introduce two men’s garments. This upcoming collection is inspired by the Hindu goddess Ganga, the personification of the river Ganges, who rides a crocodile-like creature called the makara. Felix finds her to be fierce and commanding, which he considers similar to the women of today, who he says are moving ahead and challenging the status quo.
Describe your most eccentric family member.
Me I guess, always thinking and thinking.
What movie could you quote by heart?
I can’t quote them, but my favourites are Lord of the Rings, Avatar, action movies and Indian Bollywood movies.
What do you like that everyone else seems to dislike?
What is the best holiday you have ever been on?
What has been the scariest moment in your life so far?
I was in an accident where I was run over by two cars.
What motivates you?
I want to leave my legacy in a small way in the big fashion world.
What is the best date you’ve ever been on?
It was with my then-fiancée, now-wife.
Which fashion trends do you think should never have happened?
Low-rise jeans for men and women, and visible underwear.
All photographs are my own.