For the AJOBYAJO Fall 2025 collection, designer Kim Se-Hyung reflected on the old American proverb, “All work and no play makes Jack a dull boy,” but posed a new question – what happens when Jack grows up? The collection looks at his evolution as a reflection of the brand’s own growth and change.
The collection explores themes of playfulness, ambition, and transformation. A dystopian feel runs through the designs, with grungy elements brought to life through tattered fabrics, raw hems, and slashed garments. A muted color palette makes the mood more sombre, reinforcing the collectionโs dark spirit.
AJOBYAJO Fall 2025 was shown at Seoul Fashion Week on the 5th February 2025. Photography and video courtesy of AJOBYAJO.
Collection
- Brand: AJOBYAJO
- Season: Fall 2025
- By: Kim Se-Hyung
- Type: Co-ed
- Event: Seoul Fashion Week
- Date: February 5, 2025
Media
- Photo Credit: Courtesy of AJOBYAJO
- Video Credit: Courtesy of AJOBYAJO
Content Available
- Collection
- Lookbook
- Video
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AJOBYAJO Fall 2025 Video
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AJOBYAJO Fall 2025 Collection
Click images to view full screen. Image count: 30
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AJOBYAJO Fall 2025 Lookbook
Click images to view full screen. Image count: 35
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
