Day one of London Fashion Week Fall 2024, and the first presentation I’ve attended is Noon by Noor Fall 2024. Held at Somerset House (which was the location for London Fashion Week up until a few years ago), guests gathered in the centre of a room while models walked slowly round the perimeter.
There were military details in the tailored coats and jackets, and a lovely contrast of neutrals with deep reds. Models wore hats that covered their eyes, with some of them wearing grey lipstick. Here are some photos that I took.
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
