The Ulla Johnson Pre-Fall 2025 collection – photographed by Annemarieke van Drimmelen – presents a story told through texture, color, and movement. Fringed jackets and dresses sway fluidly with the body, while a palette of warm golds, soft peach, and muted lilac provides a sense of understated harmony. Frilled necklines and flowing silhouettes suggest an effortless romanticism, juxtaposed with the sharp structure of sculptural denim separates and neatly tailored wide-leg trousers.
Key elements, such as broderie anglaise and intricately crocheted flowers, emphasize a hands-on approach to detail, while prismatic dyes introduce a sense of soft vibrancy. Materials like linen, hand-loomed cotton, and lightweight chiffon reinforce the focus on textural richness.
Captured through the lens of Annemarieke van Drimmelen, the lookbook conveys a sense of romance and quiet confidence.
Collection
- Brand: Ulla Johnson
- Season: Pre-Fall 2025
- By: Ulla Johnson
- Type: Womenswear
- Location: New York
Media
- Photo Credit: Annemarieke van Drimmelen | courtesy of Ulla Johnson
- - - Advertisement - - -
Ulla Johnson Pre-Fall 2025 Collection
Click to view full screen. Image count: 32
- - - Advertisement - - -
London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
