Noon by Noor Fall 2025 debuted at London Fashion Week on February 21st at Somerset House in an intimate runway presentation. Upon arrival, I waited outside before being ushered in with a small group of about 40 guests. Inside, two rows of benches were positioned on either side of the room, with guests facing each other as the models walked between them. The glossy black floor reflected the models in a hazy, dreamlike manner as they moved. The collection featured beautifully tailored pieces with intricate details, such as twisted fabric on blazers and cutouts on the side of a maxi coat. The color palette was predominantly nudes, neutrals, grey, and black, with a striking lime green adding contrast.
Photography by Alison Clare Coates for The Fashion Fold.
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
