Fragrance and the Four Horsemen of Menswear: June Fashion and Fragrance Memes

With the Milan fragrance fairs – Esxence and Olfactory Signals – firmly behind us, it’s now time for the menswear shows. Spring 2027 menswear is already pretty much halfway done; Pitti ended a few days ago, and we’re in the middle of Milan Menswear already. Time for some fashion and fragrance memes, right?

You don’t have to be a fragrance or fashion insider to get these – anyone who follows the street style at the menswear shows will definitely understand the last four memes about the almost caricature-like difference in style of attendees in each city.

And for fragrance, let’s talk about longevity (for better or for worse), the issues with certain notes like tuberose and orris, and also touch upon the possible pretentiousness of some brands. Surely you’ve come across at least one of these issues?

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