The Markarian Pre-Fall 2025 collection by Alexandra O’Neill draws inspiration from classic fairytales and the storybook illustrations she grew up with, including The Velveteen Rabbit, Winnie the Pooh, and Peter Rabbit. These beloved worlds come to life in the whimsical backdrop and influence the floral motifs in the collection.
Other playful, childlike elements also make an appearance: tweed reminiscent of 1960s school uniforms, vibrant red as a nod to Little Red Riding Hood, and dreamy blue shades evoking Cinderella.
Key trends are prominently featured, including apron dresses (Looks 13, 17, 32), intricate button detailing (Look 6), the bardot neckline (Looks 7, 25), and peter pan collars (Look 34).
Collection
- Brand: Markarian
- Season: Pre-Fall 2025
- By: Alexandra O’Neill
- Type: Womenswear
- Location: -
Media
- Photo Credit: Oriana Layendecker | Courtesy of Markarian
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Markarian Pre-Fall 2025 Collection
Click to view full screen. Image count: 41
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
