While Fall 2025 was bold and brash, HUMMEL 00 Spring 2026 is soft and restrained. A muted palette runs throughout this collection with two main inspirations: human anatomy and the Danish concept of Hygge.
The brand collaborates with the Danish textile house Kvadrat, producing double faced mesh that is light but still has a sense of weight, and heavier fabrics that recall home fabrics like curtains and rugs.
Human anatomy comes through in the taping and piping applied to technical jackets and pants – these details echo muscle fibres and joints. Similarly, shirts and cut-sewn pieces come with panelling to reflect the musculoskeletal frame of the body.
The classic Hummel motifs – the bumblebee and the chevron – are kept very understated this season, appearing as subtle embroidery. Also subtle is the tonal layering of shorts over trousers.
Overall it’s a good direction, and a great representation of the sports x fashion crossover done well.
Collection
- Brand: HUMMEL 00
- Season: Spring 2026
- By: Masanori Morikawa
- Type: Mixed
- Event: Tokyo Fashion Week
- Date: September 2, 2025
Media
- Photo Credit: Ryusuke Hoshina | Courtesy of HUMMEL 00
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HUMMEL 00 Spring 2026 Collection
Click to view full screen. Image count: 18
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
