HUMMEL 00 Fall 2025

HUMMEL 00 Fall 2025 saw creative director Masanori Morikawa make his debut for the brand. The collection makes the case for hybrid dressing, mixing together tailoring, performancewear, streetwear, and some subversion for good measure. The strength in HUMMEL Fall 00 is not just in Morikawa’s design but also in the styling – courtesy of Daichi Hatsuzawa – paring technical with tailored, sporty with school uniform sensibility.

The show opened with a model in sheer electric-blue tights worn with a short-sleeved football top, sporty socks, heels, and underwear visible through the translucent nylon. It set the tone for the entire collection – an exciting mismatching where sportswear is elevated into something new and unexpected.

A major theme for HUMMEL 00 Fall 2025 is the meeting point between tailoring and activewear. One look paired a classic blazer over a sporty top – branded, of course, with the HUMMEL logo. Elsewhere, a midi skirt is worn with an oversized track jacket, football socks, and smart loafers. An oversized shirt hung sloppily over tailored shorts, its sleeves extended beyond the hands. Paired with knee-high football socks and smart black shoes, it brought to mind school uniforms that had been disassembled and put back together.

This interplay between precision and play seems to define Masanori Morikawa’s new vision for HUMMEL 00. Classic menswear tropes were dismantled or softened: a grey tailored waistcoat was cropped and darted at the waist, then styled with matching low-rise trousers that featured chevron stripes snaking down the side seams: there may be tailoring here, but the sports-coding is still strong. Taken as a whole, HUMMEL 00 Fall 2025 sits somewhere between sports kits, school uniforms, and a stylized 2000s revival.

While the silhouettes and styling might have a punk energy, the materials are meticulously elevated. Tracksuits came in Super 140 wool and velour, while there is precision in the flatlock seams and anatomical cuts that nod to HUMMEL’s roots in performance gear.

Masanori Morikawa has leaned heavily into the iconography of HUMMEL – particularly the V-shaped chevron and the bumblebee motif. The chevrons, historically linked to progress and victory in HUMMEL’s footballing past, are everywhere: on socks, side stripes, and oversized windbreakers. They’re functional graphics but also powerful visual anchors.

More subtly, the bumblebee appears as jewelry and embroidery, nodding to the spirit and tenacity of the insect. One standout look paired a sheer mesh tee, bearing only the logo, with relaxed black track pants. Another look sees the bumblebee front and centre on a sporty sweatshirt.

Notably, the collection uses a host of environmentally responsible materials – recycled polyester, organic cotton, and transfer-printed denim among them, aligning with HUMMEL’s long-standing KARMA PROJECT, but also with the idea that sustainable design is now simply a baseline, not a bonus.

This Fall 2025 collection isn’t trying to be loud or shocking, but it is definitely assertive. It sits comfortably in the current wave of subversive sportswear, but still maintains its own clear DNA. For a debut collection, it’s a compelling start, and it opens up rich terrain for what HUMMEL 00 might evolve into under the direction of Masanori Morikawa.

HUMMEL 00 Fall 2025 Collection

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