Having been the official partner of the Paris Saint-Germain women’s team since 2023, Barbara Bui has just launched a collaboration with streetwear brand New Era. Three caps – one black, one with an allover bandana print, and one ecru – feature in this exclusive capsule collection that celebrates the continued alliance of fashion and sport. The collection is available at store.psg.fr, from New Era, and in official PSG boutiques.
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
