Sinéad O’Dwyer presented her SS2024 collection titled ‘Assembly’ at London Fashion Week. Diving into memories of her teenage years in Ireland, the collection plays on shapes associated with school uniforms – shirts, shorts, and pleated skirts.
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The shirts are made from a range of fabrics – cotton, satin and gabardine – and the classic white shirt has been reworked as a leotard in stretch poplin. The school uniform theme is even more evident with double-pleated shorts and skirts paired with thigh-high socks.
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The details are where this collection really shines – dresses and bodysuits made in a technique that combines satin bands with a stretchy knit feel like the next step up from the more mesh-like webbed knits in O’Dwyer’s AW2023 collection, and look much more polished. Garment seams are embellished with Swarovski beads, and O’Dwyer’s signature D-ring trim, first introduced in her AW2021, is sewn onto the straps of harnesses.
Clog-style shoes are provided by Crocs, and the designer’s collaboration with London-based shoe designer Tabitha Ringwood continues, with a pair of white kitten heels.
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Images provided by Raven Agency for Sinéad O’Dwyer – to see a larger version click the link below each image.
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
