Social Media Strategy – Growing Followers
Although there are many social media goals, everybody shares one particular goal with their social media strategy – to grow their follower count. How do you know where you stand though? What was the count last week, last month, last year? What is the target? Do I need a social media tracker and what do I track?
Tracking growth trends and comparing them to key figures is a crucial part of any social media strategy but tracking these figures often creates a problem: how to track them, which timeframes, how to clearly show these patterns.
Manually tracking this growth is time-consuming and prone to errors – adding up figures each week and each month, calculating percentage growth, making graphs – it all takes hours of time, especially if you have more than one platform to track. Whether you are a business, influencer or content creator, it is important to have a quick and easy way to know what’s happening with your follower count. You need a tool that makes the process efficient, automated, and insightful.
The Fashion Fold’s Social Media Tracker Pro
Unlike other tools that might track followers but leave you guessing about patterns and trends, The Fashion Fold’s Social Media Tracker Pro combines ease of use with powerful automation. It provides the insights and data you need to make better decisions faster, and is a straightforward method to track follower performance across three different social media platforms. Knowing how many followers you have is only a small part of your social media strategy – the most important part of your strategy is seeing the trends and reacting to them.
Social Media Tracker Pro – What Does it Do?
The social media tracker is easy to use – simply select the three social media platforms you’d like to track from the drop down menus and rename your worksheets with the click of a button! There are 36 different social media platforms to choose from including Instagram, Facebook and TikTok, along with other platforms such as Spotify, Twitch, Vimeo and Discord.
Next: your data.
Getting started with your data is incredibly simple: you just input your daily follower count and targets as the year goes by, and the tracker takes care of the rest. If you have last year’s figures you can add these too to have an additional comparison to 2024.
The tracker automatically provides you with weekly and monthly data for each social media platform, and will also autogenerate daily, weekly, and monthly data for your total social media following. The automation saves you the time of manually calculating your weekly and monthly growth, and the automated totals will also show you how much each platform is contributing to your total follower count.
This image shows part of the social media totals tracking sheet where percentage contribution of each social media platform is shown.
Graphs update as you go, giving you a visual summary of your performance. Each social media platform has its own graph for daily, weekly, and monthly data; there are also graphs for your totals – daily, weekly, monthly – that’s 12 graphs of actionable data.
This image shows a graph of all social media followers by month – your graph will look like this at the end of 2025.
Insights shown give you a clear picture of what’s happening: followers versus yesterday, last week, last month, last year, not just as a percentage, but also as a number. When you add your targets to the sheet, you will also get insight into how your growth measures up versus your target – by day, week, and month – again as a percentage and also as a number.
How Does This Help My Social Media Strategy?
Although the tracker may look complicated, it’s actually really simple to use – most of the worksheets and columns update automatically! The only data you need to input is your daily follower count, your daily targets, and (optionally) last year’s follower count.
Everything else is totally automated and ready for you to analyse and use to your advantage to grow your followers even more.
Did a particular month give a sudden increase or decrease in followers? You can easily see that and then figure out why.
Did you start February with 50% of your followers coming from Instagram but end June with only 30% of your followers from Instagram? Time to investigate.
Are you consistently growing on Facebook but losing followers on TikTok? That’s easy to see too: the quicker you can see patterns, the quicker you can take action and modify your social media strategy to ensure you keep growing.
The Social Media Tracker Pro is available to purchase here, and if you need anything support with inputting data, such as your targets or last year’s figures, that option exists too. Get this powerful tool to help you analyse and grow – buy now!
Featured image is by: Pexels.com/Kaboompics.com
London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.