The Spring 2025 collection from A. Potts was presented at New York Fashion Week, showcasing 28 pieces that celebrated fluidity, lightness, and movement. The collection embodied key seasonal trends like fringing, asymmetry, ruffles, and peplum hems, blending these elements into a cohesive, refreshing vision for both men’s and women’s styles.
Founded in 2019 by designer Aaron Potts, the A. Potts label draws from his rich experience interning with Marc Jacobs, Tracy Reese, and Donna Karan during his time at Parsons School of Design. Potts went on to hone his craft at prestigious houses such as Emanuel Ungaro, Ellen Tracy, and Escada before launching his own line. His innovative approach to design has earned him accolades, including the title of “Paradigm Shifting NYC Designer” by Harper’s Bazaar and the 2020 FGI Award for Best All-Gender Design.
Photography provided by the brand.
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.

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