Between 360 and 100 AD the houndstooth pattern came to be worn in Scotland by shepherds most likely as a type of camouflage, with the pattern making the wearer blend in to their surroundings. For this reason houndstooth is occasionally called ‘shepherd’s check’. (Image from .)
In the 1930s the pattern was adopted in fashion, for example in the men’s suiting by New York City clothing company De Pinna in 1933, and then as seen on Edward VIII, who posed in a houndstooth suit for Vogue in 1934.
Christian Dior later designed houndstooth suits for women which became extremely popular, and the first fragrance by the designer was packaged in houndstooth. (1964 image from , 1965 image from .)