Get the latest updates about fragrance launches and collabs with The Fashion Fold’s curated feed covering new fragrances, reformulations, discontinuations, and other key news.
Last update: 31st May 2026
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Fragrance Launches: Flankers
Guerlain – 5th May 2026 – Guerlain launches a flanker of 1925’s Shalimar: Shalimar Millésime Rose. The fragrance focuses on the rose heart note, using both Centifolia rose absolute and Damascena rose essence. It is availablle as an Eau de Toilette, Eau de Parfum, a vanilla-inspired Essence, and as an Extrait. [Full Story]
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Fragrance Collaborations
Chanel x Daft Punk – 29th May 2026 – Grab your bloodhound mask (IYKYK) and get ready for Thomas Bangalter’s electronic rework of his orchestral track “Circonvolutions,” released in collaboration with Chanel for their new Bleu de Chanel fragrance campaign starring Jacob Elordi. The remix arrives ahead of his upcoming album Mirage, due June 5th, and is available digitally and on a limited-edition 12-inch vinyl EP. [Full Story]
Amouage x Mandarin Oriental – 27th May 2026 – Amouage is collaborating with the Mandarin Oriental Hotel Group in Hong Kong, Thailand, and Spain on a collection called Whispers Of The Fan. Taking inspiration from the hotel group’s fan logo and properties in Hong Kong and Bangkok, each fragrance has been crafted by Amouage to reflect the particular character of each city, with notes including lemongrass, jasmine, incense, and silk. Items in the collection range from fragrance to shower gel to a soap shaped like Amouage’s royal emblem. [Full Story]
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London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
