I’m Alison and The Fashion Fold is my blog which started on Instagram in 2019, with this website launching in 2023.
I hold a Post-Graduate Certificate in Fashion Buying and Merchandising from London College of Fashion, and have worked in e-commerce with brands including Vivienne Westwood and Karen Millen.
As well as e-commerce, I also have experience as a stylist and costume designer, where I’ve worked on short films, music videos, television adverts and fashion editorials.
I’ve also worked as a trend forecaster, which has allowed me to attend London Fashion Week (both women’s and men’s), while I’ve also worked backstage at Paris Fashion Week.
Some of my favourite designers/brands are Chopova Lowena, Nensi Dojaka, JW Anderson, Ann Demeulemeester, Rick Owens, Charles Jeffrey Loverboy, Walter Van Beirendonck, and of course Vivienne Westwood.
Besides fashion, I also like perfume, makeup and music.
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