The RUIbuilt Spring 2025 collection, unveiled through a lookbook and a runway show at Paris Fashion Week, channels Y2K nostalgia through unapologetic nods to the era – a pair of low-rise jeans adorned with a tribal motif on the back, underwear straps pulled up above the hips as seen on Britney Spears and Christina Aguilera at the 2000 MTV VMAs. Ultra-feminine touches, like whisper-thin knit cardigans and hoodies, add softness. Bubble skirts and schoolgirl pleats tick off the season’s trends, while daring pieces invite the bold to experiment – all in a all a collection that straddles the line between trend-savvy and confident individualism.
Lookbook photos provided by RUIbuilt.
London College of Fashion alumna (PGCert Fashion Buying & Merchandising). 15 years in fashion across styling, buying & merchandising, trend forecasting, e-commerce, and marketing. Includes roles at Vivienne Westwood and multi-brand retail stocking 50+ brands including Adidas, Nike, and Puma.
