I’ve already posted the first set of five brands and designers that I’m looking forward to at SS2024 New York Fashion Week, you can see my picks here. I also mentioned how all the reporting around this edition of NYFW seems to talk about a sort of creative crisis on the schedule, and hyperfixate on Peter Do’s debut at Helmut Lang.
That show has now come and gone and I’ve seen different opinions – some of the media that were hyping up the show are now doubling down on their predictions and saying how amazing it was, others have remained quiet. Public opinion seems highly divided, and a lot of people are saying that the brand will never be the same without Lang himself, and perhaps it should just be left to die. There were also a lot of mentions about the current quality of the clothing, with many saying this needs to be improved for the brand to survive.
I can’t say I was too keen on the show overall, but I do have to give praise to Peter Do for not just taking his signature aesthetic and copying that over to Helmut Lang like some designers do. Maybe I will grow to appreciate the collection more, as I’ve only had a quick look so far.
Enough about all that, here are the final five brands that I’m excited to see at New York Fashion Week. The featured image shows (l-r) Tanner Fletcher AW2023, Elena Velez AW2023, Melitta Baumeister AW2023, Puppets and Puppets AW2023, and Luar AW2023. All runway and lookbook images are from Vogue Runway.