So I’ve seen a lot of posts and articles about the schedule for New York Fashion Week and if you strip away the polite reporting, the consensus is this: there are no cool and creative designers like in London, everybody goes to Paris or Milan once they’re established, and all the excitement is centred round Peter Do for Helmut Lang.
I totally disagree on the lack of enthusiasm and the feeling of a crisis around NYFW so I’ll be posting about 10 brands that I’m excited for. This is the first set of five, you can read about the second set here.
08.09.2023 18:00 – Collina Strada
Collina Strada was launched in 2008 by Hillary Taymour who has an Associates Degree in Product Development and a Bachelors Degree in Business Management. The brand focuses on sustainability, upcycling and using deadstock fabrics, and has been a member of the CFDA since 2021.[1]
09.09.2023 20:00 – Eckhaus Latta
Eckhaus Latta was launched in 2011 by Mike Eckhaus and Zoe Latta who met at Rhode Island School of Design where Eckhaus was studying Sculpture and Latta was studing Textile Design. With work experience including Three As Four, Proenza Schouler and Opening Ceremony, the pair presented their first collection in 2012. They were finalists for the LVMH prize in 2018, and have collaborated with brands including Nike and Camper.[2]
10.09.2023 16:00 – ADEAM
ADEAM was launched in 2012 by designer Hanako Maeda with an AW2013 collection at New York Fashion Week. Maeda focuses on combining traditional Japanese techniques with modern silhouettes. In 2021, a gender-neutral collection called ADEAM ICHI was launched.[3]
10.09.2023 18:00 – AREA
AREA was founded in 2014 by Piotrek Panszczyk and Beckett Fogg who met while studying at Parsons. Fogg, from Kentucky had previously worked at Calvin Klein Collection, and Panszczyk, born in Poland and raised in the Netherlands, had worked at Chloé. The brand shares its name and ethos with the Manhattan nightclub[4] that ran from 1983 to 1987 in Hudson Street, seeing celebrities such as Grace Jones and Andy Warhol visit for its nights that fused art and performance.[5]
11.09.2023 09:00 – Rentrayage
Founded by Erin Beatty in 2019, Rentrayage is based on the concept of reimagining what has already existed. The brand’s pieces are all one-of-a-kind or limited edition, and handcrafted in New York and Brooklyn. Old clothes, vintage fabrics and deadstock items are reworked into new items for maximum sustainability.[6]
