I’m Alison and The Fashion Fold is my blog which started on Instagram in 2019, with this website launching in 2023.

I hold a Post-Graduate Certificate in Fashion Buying and Merchandising from London College of Fashion, and have worked in e-commerce with brands including Vivienne Westwood and Karen Millen.

As well as e-commerce, I also have experience as a stylist and costume designer, where I’ve worked on short films, music videos, television adverts and fashion editorials.

I’ve also worked as a trend forecaster, which has allowed me to attend London Fashion Week (both women’s and men’s), while I’ve also worked backstage at Paris Fashion Week.

Some of my favourite designers/brands are Chopova Lowena, Nensi Dojaka, JW Anderson, Ann Demeulemeester, Rick Owens, Charles Jeffrey Loverboy, Walter Van Beirendonck, and of course Vivienne Westwood.

Besides fashion, I also like perfume, makeup and music.